David LaChapelle Kicks off the AMEX campaign


 My Secret Oz

From today, American Express is calling on Aussies to share images of their local everyday places of inspiration. 

Photographer, David LaChapelle got things started taking a series of images on his phone that capture Sydney’s vibrant personality and unique landscapes.

Aussies, you can join in using hashtag #MySecretOz on all social media. These images will become a live, crowd-sourced gallery hosted on American Express’ Facebook page.

Don't forget to tag @CollectiveMag on Instagram and Twitter.  We'll post a gallery of our favorites on Facebook next week. 

Have fun shooting!